Vodafone Idea rebranded as 'Vi': What the new logo means

Image: Twitter/@ViCustomerCare

With the integration of Vodafone and Idea Cellular all done, Vodafone Idea Limited (VIL) this week announced a new and 'unified' brand identity. The telco - and its brands Vodafone and Idea - will now be called 'Vi' (pronounced 'We').

"The integration of two brands is culmination of the largest telecom integration in the world," the operator said in a media release.

So, you might be wondering what do the new brand identity and 'Vi' logo stand for anyway? Here is what Vodafone Idea has to say on this:

The name Vi is much more than an abbreviation of Vodafone and Idea. It is shorter, simpler and while referencing the origins of the two brands, Vi, also reflects the collective nature of Indian society. It is not just about me, it's especially about "we".

The 'i' is always punctuated with a bold mustard dot. It is confident, surprising and delightful. It reflects the throbbing and progressive pulse of India. It is unique, continuously unpacking amazing possibilities, and always putting customers at the heart of everything.

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